With all the design template sites out there, why hire a designer?
You’re a smart person. You know the next step is a logo. You also know that Google is approaching world domination, so you hop online to find your options. Logically, you begin with “where to get a logo” or something similar. You’re well on your way to happiness.
Except there is something between you and happiness. Actually, about 2,500,000,000 somethings. There are too many options. Graphic Designers, design template sites, do-it-yourself sites, the search results list goes on and on. You don’t have time for this and seeing how graphic design isn’t your specialty you might not know which option is best for your specific situation.
Rest easy. I’m here to help get you back on your way to happiness.
There are so many websites today where you can get a cheap logo, website, etc. Some places even offer it to you for “free.” When faced with a free or even $40 logo from one of these sites or a $600 logo from a designer, I can see why the $40 option starts looking mighty fine. Don’t jump the gun just yet. Take three deep breaths and read on.
Let’s take a logo project as an example.
Design Template Sites:
- The logo will be cheap or free.
- The logo will be completed in days or in some cases even minutes.
- The visual solution is usually based on templates meaning other companies can and will have a logo similar to yours.
- There is usually no research involved.
- Often-times the “professional” logos that are promised give off the impression that your company is anything but professional.
- Some sites DO allow you to modify the logo you created with them – however, you might have to hire a designer to do it. Unless you know and have the graphic software needed. And yes, that will still cost you money.
OTHER CUSTOMERS USE OUR CONTENT TO CREATE LOGOS. THEREFORE, WE CANNOT GUARANTEE THAT YOUR LOGO WILL NOT BE THE SAME AS, OR SIMILAR TO, LOGOS THAT HAVE BEEN, OR WILL BE, CREATED BY OTHERS, OR THAT YOUR LOGO DOES NOT OR WILL NOT INFRINGE ON ANYONE ELSE’S TRADEMARK OR OTHER RIGHTS.
If we believe at any time, in our sole discretion, that your use of any of Our Content or a Logo could give rise to legal liability, we have the right, at any time, to require that you cease to use the applicable Logo, in which event we shall, at your option and as our sole liability in connection therewith, provide you with the opportunity to create a new Logo or refund to you any fees that you paid to create the original Logo.
This site can tell you at any time on a whim to stop using your logo. And you must comply. Regardless of how much brand equity you already have built up. This is because you are working with a template and guess who owns the copyright to the template? Not you.
Hiring a designer:
- Exclusivity. You are the only one getting this logo. Period.
- Extensive research is usually involved. My company for example will research your industry to make sure the logo is something that works within your industry and will then research your competition to make sure that your logo looks very different from theirs.
- The logo will be a true reflection of who you are as a company due to the time we have spent getting to know and researching your company.
- The logo will likely be more expensive.
- The logo can take longer to complete (due to the research portion). A lot of designers will do rush jobs though for an additional fee so you can technically have your logo in the same amount of time as with a template site if you so desire.
All designers are not created equal so do your research. It’s not just about their talent. It’s also about their professionalism, their communication skills, and whether or not they share in your passion and vision for your company. I guarantee you that a designer that sees your vision for your company will create a much better logo than those that don’t. 100% of the time. Be prepared that this can take some time. The end result is worth it.
Why does a designer charge so much money? It’s just a drawing right?
Wrong. If a designer is a professional, here is what drives up the cost of creating a simple “drawing” of a logo.
- Research – As I mentioned earlier, a professional designer will do research before beginning to design your logo. At the very least they should research your company. Most will research your industry and competition as well.
- Creativity – Brainstorming to create the most perfect logo for your company that represents you exactly the way you want it takes time and creativity. You don’t want to use something that has been done before or that everyone else in your industry uses.
- Then comes the actual “drawing” of the logo.
- Revisions – Your logo should be uniquely you. Most designers will allow you to modify your logo to where it is the perfect match for what your brand says about your company.
- The usage rights – Your logo should be yours to use however your company needs as it grows. Depending on the exact rights negotiated with your designer, this could drive up costs.
- Expertise – A lawyer is an expert at the law. If you were ever in a lawsuit, chances are you would hire an expert to help you with the areas you don’t know. This means they will provide guidance, offer suggestions, and tell you what should and shouldn’t work in various situations. A designer is the exact same only our expertise is visual communication. You might know exactly what you want, but we may be able to offer a suggestion that makes your idea even more effective in your market place. A design template site will not offer this expertise. You get what you get whether it’s effective or not.
When you hire a designer over a template logo site, you are paying for the V.I.P treatment. You are paying for the market research that backs up the fact that your logo will have a much better chance at succeeding in your market. You are paying for the right to say I own this logo and no one else in the world has anything like it. And if they do, you have the legal right to sue them for damages. You are paying for the expertise of the designer in terms of what is needed in a visual design to assist your company’s marketing. You are paying for artistic guidance and suggestion that you might not have even realized you needed in the past. You are paying for the benefit of molding the design to where it exactly matches what you want (and need) for your business. It doesn’t just sort of have the look you were going for. It’s not “good enough” for what you need. It’s everything you want it to be and more.
When shouldn’t I hire a designer?
Hiring a designer isn’t the best option in all situations. If you are on a very slim budget, perhaps it might be a better solution to get a template, start generating some income and then revisit hiring a designer. If you have the knowledge and programs needed to customize templates on your own (usually the Adobe Creative Suite although it’s not necessarily limited to that) then you’ll be fine not hiring a designer. If you need something immediately and are willing to sacrifice on exclusivity then this might be an option for you. If you’ve been doing this for years and your templates have made you millions of dollars…well you know what they say, don’t fix what isn’t broken.
So what do I do? Which one do I choose?
Seriously consider both sides of the coin and which will be the best for your business. Do your research on which sites are out there. Do your research about which designers might be a good fit for you. Don’t always assume that the cheapest option is the best option because it might cost you a lot of money in the long run. However, also don’t assume that you have to pay a lot of money in order to get something that works for you. If you do decide to hire a designer they become a part of your project. Make sure that you feel comfortable with them, their processes, and their portfolio.
You can go either way. Just make sure that you know your options are.
May the creative force be with you,