What do you think of USA Today’s new logo?
USA Today rebranded itself after 30 years of using the same logo. That’s a pretty gutsy move.
In interviews, USA Today’s president and publisher Larry Kramer says the feedback they had received from readers had indicated that the brand was “tired, stale, and hasn’t changed.” So the company set out to give the brand a new look. One that was contemporary and refreshed. They wanted the new look to indicate that USA Today was trusted, unbiased, bold, iconic, and most importantly, straight to the point.
Before we weigh in on our opinions, I’d like to hear from y’all! Do you think this change is a positive one? Do you think this new logo accomplishes what the company was looking to do by rebranding? Would you do anything different? Leave a comment here or email me directly and let me know what you think!
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