Corporate Collateral

SXSW Worthy Events? 16 Design Elements to Consider

design needed for events

You have waited all year for this moment. It’s when all your hard work finally pays off. You are so excited you can literally see dollar signs in your eyes. There’s no way people could NOT think you’re the best company ever. 

The moment arrives and a few early birds show up. Not to worry, the rest are just fashionably late. Thirty minutes after the scheduled start time you realize, only half…

What do you think of USA Today’s new logo?


USA Today rebranded itself after 30 years of using the same logo. That’s a pretty gutsy move.

In interviews, USA Today’s president and publisher Larry Kramer says the feedback they had received from readers had indicated that the brand was “tired, stale, and hasn’t changed.” So the company set out to give the brand a new look. One that was contemporary and refreshed. They wanted…

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