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Business

Social Media Marketing For Entrepreneurs: Does It Work?

Social Media Marketing for entrepreneurs

 

I remember what it was like just starting out. You’re low on cash but you need advertising. Social Media seems like the best gig, right? It’s free advertising!

You get to writing and posting and you’re ready for the sales to come rollin’ in. Then reality sets in. You’re constantly feeling busy but your wallet doesn’t really have much to show for it and you’r…

How CEOs Spend Their Day. And How They Should.

how CEOs spend their day...breakfast with technology in hand

As a culture, we (Americans) seem obsessed with how CEOs spend their day. Particularly before breakfast. Type in “What CEOs do” into Google’s search field and watch the auto-populated search terms fly up… What CEOs do in the morning, What CEOs do all day, What CEOs do before breakfast, How CEOs spend their day, etc. There’s even a plethora of articles about what you need to do in order…

Healthy You = Healthy Business

Having a healthy business starts with you.

I’ve been consuming a lot of Chris Brogan’s stuff lately. Seriously. [Earn More Customers, Online Course Maker, OMFG (Owner’s Mastery Foundation Group),and just his blog in general.] He’s brilliant.

One of the things he’s been talking about lately in OMFG (by the way, best business course acronym goes to him, hands down) is the idea that as an owner you have to own everything about…

Becoming a thought leader through storytelling.

Become a thought leader through telling stories. Like that time you went skydiving.

 

I know this girl who went skydiving. It was her first time and she was pretty nervous but had seen so many of her friends go that she pushed those nerves aside and figured she’d take the proverbial (and in this case, quite literal) leap anyway.

She was falling through the air with pure exhilaration on her face. This was freakin’ awesome! She was aware of where the photographer…

Lessons Learned From Starting a Business as a Sophomore in College.

starting-a-business

I did things a bit backwards according to some people.

I started a graphic business as a sophomore in college. BEFORE I even took a web design class. Yet my business certainly offered web design. And according to most of the portfolio reviews I attended, my portfolio was fine for a sophomore but needed more work for entering the workforce.

But I really didn’t care. I felt like I had…

Literally Everything You Need To Know About Setting (And Achieving!) Business Goals.

setting business goals

You have the best laid plans. You know exactly what you’re going to do and how you’re going to do it. Your business goals are solid. This will be your year!

Fast forward to February 15th (okay, okay, January 15th) and you find yourself sitting at your desk throwing your hands in the air with a resounding “What went wrong?”

The new year is almost upon us. For most people, the new…

13 Critical Business Lessons I’ve Learned From Watching Scandal

As I sit here anxiously awaiting tonight’s Scandal season finale, I started thinking. Just why am I so damn hooked on this show? It’s engaging sure. It’s got an awesome plot. But there’s more to it than that. Lots of shows have those, but this one will keep me up tomorrow night, throwing a tantrum that I have to go without Scandal for the next few months. So what gives?
AH yes. The fact…

Controlling Your Brand – What Your Competition Doesn’t Want You To Know About Successful Brand Management. (Shhh!)

Controlling your brand and being successful at brand management isn’t as hard as people think. Yes, your customers impact your brand more than ever now that the marketing game has been forever changed by social media. BUT, you can still shape how your customers perceive you IF you know how to go about it.
 
And you can run past your competition in the process.
 

7 things your…

SXSW Worthy Events? 16 Design Elements to Consider

design needed for events

You have waited all year for this moment. It’s when all your hard work finally pays off. You are so excited you can literally see dollar signs in your eyes. There’s no way people could NOT think you’re the best company ever. 

The moment arrives and a few early birds show up. Not to worry, the rest are just fashionably late. Thirty minutes after the scheduled start time you realize, only half…

Honor Your Best Clients: 10 Easy Ways to Wow Them!

honor your best clients by saying thanks

What is a client worth? I’m not talking about client acquisition costs or client lifetime value numbers. In plain, simple English, what is a client worth to your business? Everything, right?

Without clients, we wouldn’t be in business. Without happy clients, we wouldn’t have word-of-mouth referrals. All too often, businesses let current clients – people that have already demonstrated that…

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