Our Thoughts

About design, travel, life, coffee, and world domination.

Your Company’s Brand and It’s Identity – Why the Two Are Different.

We often get asked what is the difference between a company’s brand and their identity. I mean, after all, we’re a branding agency, right? But the words “brand” and “branding” have become real diluted in the past few years. Why? Because you ask 3 different marketers or designers, you get 3 different answers. This can create a lot of confusion in the eyes of the consumer.

I’m her…

A Simple 6 Step Process to Performing a Brand Audit (And Why You Totally Should!)

You’re at your wits end.

Your business is….surviving. But it’s not thriving like it once was. Your competition, who you KNOW has an inferior product to you, is suddenly taking your customers. Not all of them, mind you. But a decent portion. There’s really no logical explanation in your mind.

When you think about all the time, money, and energy you’ve put into your business, t…

Happy Birthday to a Special Lady.

Hi guys!

This is just a quick note to let you know that today is a special day. I sponsor two children from Honduras (Dany and Darlin) and today is Darlin’s 15th birthday! Here is the most recent photo I have from her, it was taken last year.

And here is a photo of when I first started sponsoring her in 2003.

 

What an amazing lady she has grown up to be. I am so proud of…

13 Critical Business Lessons I’ve Learned From Watching Scandal

As I sit here anxiously awaiting tonight’s Scandal season finale, I started thinking. Just why am I so damn hooked on this show? It’s engaging sure. It’s got an awesome plot. But there’s more to it than that. Lots of shows have those, but this one will keep me up tomorrow night, throwing a tantrum that I have to go without Scandal for the next few months. So what gives?
AH yes. The fact…

{World Exploration} Haiti From a Child’s Eye (Part 2)

Two weeks ago I told you about the most emotionally moving experience I’ve had to date. And last week, I wrote more about the art project we did with the children in Haiti and showcased some of their photos.

These are the rest of the photos. Once again, they are more moving then my words could ever be so I will simply let you see for yourself. Here is Haiti from a child’s eye – part…

{World Exploration} Haiti From a Child’s Eye (Part 1)

haiti through a child's eye

Last week I told you about the most emotionally moving experience I’ve had to date. There was a bit more to the story than I had time to tell last week.

While in Haiti, we really wanted to focus on the children that didn’t need medical attention and that had food and water. What didn’t they have? Their parents. Their friends. Their school teachers. Their daily lives. So my best friend and I…

Our New Logo Design!

logan gattis new logo design

That’s right folks. It was time for an upgrade.

I’m so happy to say that we’ve finally created a new logo design. Our old one was fine. It was simple. But it didn’t really fit us anymore.

You see, we’ve grown. We’re much bigger now than we used to be – we’re in 6 different countries now! And we focus on the cultural nuances needed to make design and marketing effective in multiple cultura…

Controlling Your Brand – What Your Competition Doesn’t Want You To Know About Successful Brand Management. (Shhh!)

Controlling your brand and being successful at brand management isn’t as hard as people think. Yes, your customers impact your brand more than ever now that the marketing game has been forever changed by social media. BUT, you can still shape how your customers perceive you IF you know how to go about it.
 
And you can run past your competition in the process.
 

7 things your…

{World Exploration} Haiti

aquin haiti scenery

One of the most emotionally moving experiences I’ve had to date occurred in 2010.

But before I can tell you about what moved me, I have to describe how I came to be in that position.

On January 13, 2010, I woke up to find the world in turmoil after the catastrophic 7.0 earthquake in Port-au-prince, Haiti. I couldn’t believe what I was seeing on the news. These people lost everything they…

Wordless Wednesday – Store Signage Edition

store sign

Wordless Wednesday visually showcases what’s been inspiring us this…

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