Behind the scenes of Logan Gattis Designs and what you can learn from our mistakes
Things have been relatively quiet over here for the last month due to my trip to Ireland and London for the Olympics. To get things started again we’re kicking off with a 30 minute video that will show you what to do and what not to do when it comes to your marketing efforts.
We all struggle with marketing in one way or another. You might find yourself asking, “Am I doing it right?” , “Am I marketing enough?” , “Am I putting my best foot out there?” If you’ve ever wondered what exactly you should be doing with marketing, this blog post will help. Danny Iny, author of Engagement from Scratch! and the Naked Marketing Manifesto has interviewed me about where Logan Gattis Designs stands in our marketing efforts. It’s a candid, no holding back, inside account into what we’re doing right, and what we’re doing wrong. Most importantly, Danny then offers applicable tactics that you can immediately incorporate into your own business.
Before watching this video, I encourage you to answer the five questions that Danny writes about in his Naked Marketing Manifesto. These are the exact questions he asked me in this interview and by having your answers in hand while watching this video, you will be able to get an accurate snapshot of where you are in your marketing efforts.
The Five Essential Marketing Questions:
1) Who is your ideal customer?
2) How are you getting your ideal customer’s attention?
3) Does your ideal customer want what you’re offering?
4) What opportunities are you creating for your ideal customer to commit?
5) Do you exceed expectations and then ask for more?
By answering these five questions you will have a pretty good idea of where you stand. Then by listening to Danny’s audit of Logan Gattis Designs, you will be able to apply his suggestions to your business and learn from our mistakes!
What you can learn from our mistakes:
How to get your clients from a low level of commitment to a high level of commitment effectively.
How to escalate the relationship with a client to where it’s a recurring project instead of just a one time deal.
How to position yourself where your customers don’t just view you as helpful but rather as an accessible, integral part of their business.
Feel like you need more insight on marketing and how to make it work for you? Download Danny Iny’s free resource Naked Marketing Manifesto. And of course, if you have any questions for us and how we do things at Logan Gattis Designs, ask away. We’ll be happy to answer!